Generali Vitality, the unique insurance program that rewards every step taken towards a healthier life, is now available in the Czech Republic. Following the great success of Generali Vitality in Germany, Austria, France, Italy and Spain, Generali Česká pojišťovna is proud to launch the program.

The program is offered to Generali Česká pojišťovna retail customers that are taking out a contract for the current Můj život life insurance in the AKTIV variant.

Generali Vitality motivates members to live a healthier life by offering rewards in the form of bonuses and reductions. The program provides Czechs with tools to improve their health via short-term weekly and monthly achievable goals, and also includes status-based goals to keep members engaged in the long run. Attractive international companies–such as Apple, Adidas and Garmin - have coupled with leaders in the Czech industry like Alza and Dr. Max to support our members in their journey towards a healthier life. Also, a local cooperation with the international TESCO brand has also been established. 

With Generali Vitality every step counts. For example, by taking regular exercise, members have the opportunity to receive a full or partial refund on the purchase of their Apple Watch. They receive a monthly cashback each time they achieve a fitness goal over a 24-month period. This new benefit has already proven very successful in the other Generali Vitality markets, where it has been leading to much higher activity levels among Generali Vitality members.

Generali Vitality was presented to hundreds of Generali Česká pojišťovna's sales representatives as part of a special two-day online event "Expo 2022" on March 4^th and 5^th.  During the event, the sales reps received all of the details from the company's product managers

With the launch in the Czech Republic, Generali Vitality is consolidating its geographical footprint across Europe and Poland will be next. So, stay tuned for further exciting news.

Apple Watch Series 7 requires iPhone 6s or later with iOS 15 or later. Apple Watch SE and Apple Watch Series 3 require iPhone 6s or later with iOS 14 or later.

A wireless service plan is required for mobile services. Contact your mobile service provider for more information. International roaming is not supported. For information on participating carriers and availability, please visit apple.com/en/watch/cellular.

Apple Watch is a trademark of Apple, Inc., registered in US and other countries. Apple is not a participant in or sponsor of this promotion.