Generali Vitality is now also available in Austria. The programme motivates members to live a healthier life by offering rewards in the form of bonuses and reductions along the way to a healthier life. It gives Austrians the ability to improve their health via short-term achievable goals, where every step counts. Attractive companies – such as Adidas, Expedia, Amazon and Injoy – were selected as Generali Vitality partners. Generali Vitality was presented to the sales force on 28 August in Salzburg who has been using the programme since then.

Austria provides a huge market potential for Generali Vitality: like in other European countries, the market of health-conscious and fitness-oriented customers is steadily growing. The most common chronic diseases that are caused by poor lifestyle choices contribute to 72% of deaths in Austria.
Generali Vitality helps people to make the right health choices: following a healthier diet, doing regular exercises and not smoking can result in essential improvements in health outcomes.

Generali Vitality has already gained great success in Germany and France and will be available in other countries in the future.


23 SEPT 2016 - 11:00

Munich – world-famous tennis player as brand ambassador: Angelique Kerber becomes the face of Generali Vitality, the innovative programme launched to encourage healthier behaviour among customers. A philosophy that, as witnessed by Angelique, is the perfect expression of how important it is to take care of health to obtain major goals. Developing and keeping mental and physical wellbeing requires diligence and endurance, the same qualities that helped Angelique to reach major sporting achievements such as the participation in the finals of Wimbledon, the recent triumph at the Australian Open and at the US Open, the silver medal at the Olympic Games in Rio de Janeiro and the first position of the WTA Ranking.

During the press conference, Angelique said:I know as an athlete how important it is to move and eat healthily, no matter whether you are an amateur or professional athlete. During my career I’ve learned how important it is to believe in yourself and work on yourself, step by step. Then everything is possible. I fully support Generali Vitality’s goal to motivate people to live healthier lives and I am delighted to have the chance to help to achieve this."

Giovanni Liverani, CEO of Generali Deutschland AG, is also enthusiastic about the new face of Generali Vitality:I am very pleased to welcome Angelique Kerber, into our Generali Vitality Community. One of the most successful sportswomen of our time, an international star and rightly the number one in the world of tennis, Angelique is both ambitious and humble. Angelique Kerber is down-to-earth and modest despite her sporting success. We are incredibly excited to work together to inspire people to achieve their own personal best."


6 SEPT 2016 - 11:00

Trieste/Paris – Generali Vitality is now going live in France, following the successful launch of the healthlinked insurance programme in Germany in July 2016. In France, Generali Vitality has been specifically designed to be a voluntary part of health and protection insurance contracts offered to corporate clients. Generali Vitality is the scientific-based wellness programme that rewards customers for healthy living and aims to improve employee health and wellbeing, which is proven to have a positive impact on employee engagement and productivity.

Simon Guest, CEO of Generali Vitality, commented:We are very proud to have taken the lead to introduce a programme that re-invents the customer experience within the insurance market in Europe. Generali Vitality is a unique solution for all our clients who are looking to improve their health by changing their lifestyles. Building on the great success of Generali Vitality in the German market we are now very excited to launch the programme in France with a model specifically tailored for the French market and with a set of very compelling partners. This is another important milestone that confirms the capability of our Group to deliver innovative solutions that improve our clients’ lives.

Yanick Philippon, Executive Committee Member of Generali France, said: "By introducing Generali Vitality to our corporate clients, Generali France offers innovative solutions to workplace issues regarding employee wellbeing and the prevention of psychosocial risks. Promoting wellness and reducing workplace stress is a top priority of the Generali Vitality programme. It helps companies to look after their employees ensuring high standards of health, safety and wellbeing as well as to improve productivity at the workplace. At the same time it helps employees to understand more about the importance of physical health and mental wellbeing.

The Generali Vitality programme aims to motivate our clients to live healthier and to feel better. Vitality, founded by Discovery, has a successful track record achieving sustainable health improvements in various markets worldwide for almost 20 years. The programme is based on extensive clinical, actuarial and behavioural economics to help people live healthier, more active lives. In Germany, Generali Vitality is offered to retail customers of select term life and occupational disability insurance. In France, the programme will be accessible to companies that subscribe to a health and/or protection insurance contract with Generali France. Employees who take steps to improve their health are given discounts and rewards through our Vitality partners such as Club Med, Look Voyages and Weedoogift that offer bonus discounts at Sephora, FNAC and Decathlon.

Starting January 2017 Generali will offer Generali Vitality to corporate clients in France, thereby extending the Generali Vitality footprint in Europe. Through Discovery, Vitality enjoys a global membership base of nearly 4 million across a number of markets, including South Africa, the United Kingdom, USA, Asia and Australia. At the heart of the Vitality model is the concept of shared value, which is changing the global insurance industry. This positive reinforcing cycle is about adding value to society in a way that benefits individuals, insurers and society as a whole. Generali has exclusive rights for the mainland European market.


23 JUNE 2016 - 11:00

Trieste/Munich – Generali today announces the launch of Generali Vitality, an innovative health and wellness programme designed to encourage and reward healthy behaviour for customers seeking a healthier lifestyle. Generali has exclusive rights to the programme in mainland Europe where it will first be available to customers in Germany, starting from 1 July.

Generali Vitality in Germany will be offered to new customers of term life and occupational disability insurance as an optional programme linked to their policies. Through the use of a simple and smart digital programme, customers will be motivated to achieve their individual wellness goals and to take steps to make healthy choices and lead healthier lives. By incorporating this innovative programme, Generali changes the nature of the conversation about life insurance by engaging with both our retail and corporate customers in their journey towards healthier living.

Philippe Donnet, CEO of Generali Group, commented:Insurers play an essential role in protecting their customers when things go wrong but at Generali we believe that prevention is an equally important aspect of the role we have in our customers’ lives. The Generali Vitality programme is about motivating our customers to live better by making healthier choices, which bring value for them and for society as a whole. This disruptive offering is available to anyone who wants to improve their state of health and wellbeing no matter their starting point. The Generali Vitality programme is another example of our strategy to develop simple and smart solutions, which are fully digitalised and designed around our customers’ needs.

The Generali Vitality journey starts with customers creating their own personalised health goals and objectives, tailored to their own situation, via an online health assessment. Based on the science of behavioural economics, Generali Vitality customers are supported in achieving their personal health and fitness objectives through a three step approach: know your health, improve your health and enjoy rewards. The programme is open to all new customers, regardless of their state of health, and they decide which data they will provide to mark progress towards their individual goals. The rewards and discounts have been designed to encourage ‘healthy choices’ and are offered through a wide variety of Generali Vitality partners, including: Adidas, Fitness First, Garmin and Weight Watchers. It is not only fitness and exercise that are encouraged, but also other healthy activities such as awareness of medical check-ups, stopping smoking and maintaining a good diet.

Generali Vitality delivers a unique and compelling customer proposition that creates value for both customers and society by improving health and reducing health care costs. Vitality is a global wellness programme developed by our partner Discovery Ltd of South Africa with more than 3.6 million members in 13 countries across the world including Great Britain, USA and Australia. It is scientifically proven; built on 20 years of experience and supported by leading academic institutions such as Harvard and Duke University.

In Germany, Generali Vitality will be offered for new customers of term life or occupational disability insurance policies with either Dialog Lebensversicherungs-AG or Generali Lebensversicherung AG, respectively. Each country in which Generali Vitality is subsequently made available will develop an offering suitable for its individual market.